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Digital Marketing, SEO and ContentA beautifully designed website is the first step. But how do you get new customers to see it? And once they arrive on your website how will they understand what you do? This is why it’s important to have a digital marketing and content plan in place from the beginning. Otherwise you can end up spending valuable earnings on ineffective marketing.
What is Digital Marketing?Digital marketing covers a wide spectrum of advertising: “Digital marketing is the marketing of products or services using technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” This includes showing in Google or other search engines, Social media advertising, emailing your customers or any other advertising which your customers see online. One of the key benefits of online marketing (compared to offline posters or leaflets) is that you can monitor exactly who have seen and interacted with your adverts. This allows you to adjust your efforts and continually improve adverts based on customer actions. Much like the design of your website, digital marketing needs to be tailored to your audience. At Casper Creative we will work with you to understand your aims and budgets to help you deliver a successful marketing campaign.
ContentContent is simply the information on your website. There are 2 purposes for the words on your website. Firstly they help your customers understand you. Including multiple pages about the products and services you offer and the benefits of using you over a competitor might see you convert more customers. But the benefits of well written and web optimised content don’t stop there. If the content is optimised for SEO (search engine optimisation) you should also start to appear in search engines too. Resulting in more customers.
Types of Digital MarketingCasper Creative can help you with most types of digital marketing. Whether you are looking for Pay per click (PPC) with Google Ads, Social media, affiliate or display advertising. We can help you to tailor your advertising to your customers to gain more visitors and ultimately more sales! We can support you with setting up your own campaigns or we can fulfil on your behalf dependant on your requirements. Get in touch with the team at Casper Creative and see how we can help.
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