Brand Strategy

At Casper Creative Design Agency in Haywards Heath; we always start by getting a full understanding of what your business is all about, including your goals, plans and objectives. By fully understanding your business and how you want to present yourself to your customers, we can put together a strategy that helps drive you towards success.

One of the benefits of choosing Casper Creative over a freelancer or another agency, is that we take the time to discover what your business is all about before recommending any action. For a website, brand design or a marketing campaign to be as effective as possible, it’s crucial to have a brand and website strategy, which to do so you must understand

  • What you do
  • Why you do it
  • How you want to present yourself to your customers/clients
  • What does success look like for you
  • Your longer-term goals for the business

With all of this in mind, Casper Creative can discover and review your current position, design a plan and provide potential solution(s). We can then develop that solution for you, ultimately delivering something that generates your desired results.


Brand Strategy by Casper Creative

If you’re starting a new business and want to create your brand, it’s critical to get it right. You want a brand that will  stand out from your competitors, represent not just what you do, but how you want your business to be perceived by customers and have the longevity to expand, grow and pivot with your business.

Equally, if you represent a more established business, reviewing your brand or even considering a rebrand, getting it right is just as important. This means you will need to make sure that you’re not alienating your existing customer base or making the wrong choices in what could be an expensive change for your company.

By developing an overall brand strategy, you increase your chances of making sure any activity you carry out is a success. Moreover, working with Casper Creative to design and develop your brand strategy ensures the bases are covered.


Brand Reviews and Brand Strategy

Casper Creative will work with you to ensure you have a clear, considered plan to make sure your brand is a success. Here’s what it will include:

  • The brand
    • What the company is all about and who the customers are. We will also review where the brand can be found.
  • Brand requirements
    • Including: Logo requirements, Colours and usage, Imagery requirements, Typography and font selection, Tone of voice and Accessibility and potential usage.
  • Competitor Analysis
    • Of who your competitors are, what they do well and not so well. Along with how your business can stand out.
  • Summary
    • What you’re currently doing well
    • Areas for improvement
    • Urgent Issues
    • Proposed actions and solutions


Ready to discover how a brand or website strategy can help your business? Get in touch with Casper Creative today.

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