Website Strategy

At Casper Creative Design Agency in Burgess Hill; we always start by getting a full understanding of what your business is all about, including your goals, plans and objectives. By fully understanding your business and how you want to present yourself to your customers, we can put together a strategy that helps drive you towards success.

One of the benefits of working with Casper Creative over a freelancer or another agency, is that we take the time to discover what your business is all about before recommending any action. For a website, brand design or a marketing campaign to be as effective as possible, it’s crucial to have a brand and website strategy, which to do so, its important to understand:

  • What you do
  • Why you do it
  • How you want to present yourself to your customers/clients
  • What does success look like for you
  • Your longer-term goals for the business

With all of this in mind, Casper Creative can discover and review your current position, design a plan and provide potential solution(s). We can then develop that solution for you, ultimately delivering something that generates your desired results.


Website Strategy by Casper Creative.

What do want your website to achieve? For example, do you sell your product online? Do you want to convert more customers? Do you want to increase engagement from your readers (for example mailing list subscribers), or do you want get people to contact you?

By understanding the above, the immediate goal of the website is more-or-less decided. However, by understanding what your longer-term plans are may also help.

If you don’t already have a website, we can use your strategy to deliver a plan that sees your new website from design, through launch and continual optimisation.

If you already have a website, we’ll make a start by reviewing that and then understanding the areas of improvements.


Casper Creative Website Review and Report

The Casper Creative Website Review has always been popular as a standalone service with established businesses. Essentially, we take a look at your website from a number of different perspectives and provide a detailed report back on what you’re already doing well, what can be improved and how we can help address any issues we’ve discovered.

With a Casper Creative website review, you will receive the following:

  • Technical and SEO feedback
    • Analysis of how the website is currently functioning, reporting and appearing to your customers.
  • User Experience (UX) feedback
    • Understanding your customers view of your website.
  • Design, conversion and visual feedback
    • Feedback on overall site appearance and branding.
  • Competitor Analysis
    • Assessment of your online competitors and how they compare
  • Summary
    • What you’re doing well
    • Areas for improvement
    • Urgent issues
    • Proposed actions

Ready to see how we can help?

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