Novo Land + Development, a dynamic property development company, stands out in the real estate sector with its commitment to exceptional design, desirable locations, and meticulous attention to detail. Rejecting mediocrity, Novo strives to create aesthetically pleasing, design-led properties that resonate with elegance and quality. Their ethos is simple yet profound – continually enhancing and refining their projects to transform properties into aspirational living spaces.
Approaching Casper Creative, Novo sought a brand and website refresh to better mirror the premium quality of their developments. The existing branding and website lacked the contemporary feel and sophistication that Novo’s properties embodied. The goal was to revamp their online presence in a way that paralleled the luxury and finesse of their real estate projects.
Casper Creative embarked on a comprehensive project to revitalise Novo’s brand identity and digital footprint. This included a full rebranding, website redesign, creation of marketing materials, and social media assets – all aimed at reflecting the high-end quality of Novo’s offerings.
The project commenced with a thorough kick-off meeting. Despite being managed remotely, our team delved deep into understanding Novo’s business model, clientele, competitors, and aspirations. This phase was critical in aligning our creative direction with Novo’s brand ethos and market position.
The redesign journey began with Novo’s logo, undergoing several revisions to culminate in a versatile black and white identifier suitable for various applications. The brand’s evolution continued with the development of comprehensive brand collateral and a high-end brochure-style website, showcasing Novo’s projects through captivating imagery.
With the initial branding phase complete, we formulated a full set of brand guidelines, including typography, imagery, and tone of voice. The development phase saw the creation of the Novo Land website on WordPress. Designed to exude luxury, the website features custom post types, enabling easy listing of Novo’s projects, complete with intricate details and visual layouts.
The final phase involved migrating from the old to the new site, ensuring seamless management and data transfer. Our comprehensive testing across functional, visual, accessibility, and mobile aspects guaranteed a flawless launch. Alongside the website, new business cards and brand assets were introduced, aligning Novo’s physical presence with their digital identity. Post-launch, Casper Creative continues to manage Novo’s hosting, maintenance, and security, ensuring their digital presence remains as robust and dynamic as their properties.
Casper Creative’s holistic approach transformed Novo Land + Development’s brand and online presence, aligning it with the sophistication and quality of their property developments. This case study exemplifies how an in-depth understanding of a client’s vision, combined with creative and technical expertise, can lead to a successful brand transformation.
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