Competition Finder positions itself as a unique online hub for genuine, free competitions, offering users the chance to win a variety of prizes, from holidays and cash to cars and gadgets. With a mission to simplify the process of finding and entering competitions, they focus on providing a user-friendly platform where the thrill of winning is just a few clicks away.
Competition Finder approached Casper Creative with a vision for a customer-focused website, aimed at listing genuine online competitions and educating businesses about competition marketing. Their goal was to create an engaging, easy-to-use platform that prioritised user experience while also incorporating effective monetisation strategies.
Casper Creative took on the challenge, developing a comprehensive branding solution, a dynamic WordPress website, and a suite of digital and social media assets to boost Competition Finder’s online presence.
The project began with regular collaborative sessions, focusing on conceptualising a mobile-friendly, visually appealing platform. The emphasis was on modern, bright colours and engaging design elements that would captivate users and encourage prolonged interaction with the site.
The design phase involved creating a vibrant logo, colour palette, typography, and icon sets, followed by website prototypes. Through multiple revisions, a final design was achieved that balanced a clean, minimal aesthetic with standout features for promoted competitions.
Development focused on a custom WordPress site that was easy for Competition Finder to manage. Key features included straightforward search and competition addition functionalities, and integrated monetisation strategies that blended seamlessly with the user experience.
Upon rigorous testing, the site was launched, fully integrated with social media and monetisation elements. The branding was cohesive and playful, with a bright, friendly colour palette. Post-launch, Competition Finder quickly amassed 10,000 Instagram followers and began generating significant monthly revenue. Casper Creative continued to support the site with hosting, maintenance, and security services.
Casper Creative’s strategic approach transformed Competition Finder’s concept into a thriving digital platform. By balancing user experience with business objectives, this case study highlights the efficacy of a well-rounded digital strategy in driving online engagement and business growth.
As the team behind Competition Finder, we had a clear vision: to create an online platform that not only listed a wide range of genuine competitions but also offered a seamless and engaging user experience. When we approached Casper Creative, we were seeking a partner who could understand and bring this vision to life. We were not just looking for website developers; we needed a team that could handle everything from branding to digital marketing with a keen eye for detail and user engagement.
Casper Creative exceeded our expectations. From the outset, their team was deeply committed to understanding our needs and aspirations. The collaborative design process was thorough and thoughtful, resulting in a vibrant and inviting brand identity that perfectly captures the essence of Competition Finder. The development of our custom WordPress site was a seamless blend of functionality and aesthetics, making it easy for users to find and enter competitions while ensuring the site remained easy for us to manage.
Perhaps most impressively, Casper Creative’s strategy for monetising the website was skilfully implemented. They ensured that our revenue-generating features, such as well-placed ads and premium listings, integrated smoothly into the user experience without being intrusive. This thoughtful approach has not only enhanced our site's usability but has also contributed significantly to our business growth.
Since the launch, we've seen remarkable results. Our follower count on Instagram skyrocketed to 10,000, and the revenue generated each month has been astounding. The continued support in hosting, maintenance, and security has given us peace of mind, allowing us to focus on growing our business.
We are incredibly pleased with the work Casper Creative has done and proud of the website and brand they have helped us build. Their expertise, attention to detail, and understanding of our goals have been instrumental in our success. We look forward to a continued partnership with Casper Creative as Competition Finder grows and evolves.
© Copyright Casper Creative Limited. Registered in England and Wales, Company Number 11945123. Casper Creative® is a registered Trademark of Casper Creative Limited.