Tigon

Tigon

Tigon is a new Underwriting Agency, launched by industry experts with a wealth of experience. The name Tigon comes from the hybrid of a Tiger and Lion, and in this context represents the combinations of experience and innovation, strength and agility and is a strong driver for the brand.

The Logo

At Casper Creative we wanted to use that name to generate a logo that would meet the following requirements:

  • Simple and bold
  • Professional and fitting within an insurance environment
  • To bring out a message of ‘protection’ yet still nod to the Tigon name
  • The logo also needed to work in black and white and at any size

Based on the above requirements we developed the below

Tigon Logo - Designed by Casper Creative

We selected a bold typeface to emphasise the strength message of the brand and gave each letter sufficient space to breathe. The ident is a combination of a shield (representing protection), a lion’s mane and tiger colours to bring out the “tigon” name. This can be used in a number of ways throughout the branding of the business.

This was provided to the client as the icon alone, icon and word-mark and variations for white on dark backgrounds which we used in the website.

The Website

Building on the strength of the logo above the client wanted a similarly impactful homepage that would hit a potential agency partner or broker when they reach the page.

We found a striking photo and used the combination of white on black to really make the page stand out, this met the clients requirement of having something that was a stark contrast to other insurance and financial services websites

Tigon Website Design by Casper Creative

We also produced a range of print and digital assets for Tigon, including:

  • Business Cards
  • Letterheads
  • Corporate Identity
  • Compliment slips
  • Digital Assets
  • Social Media Pages
  • Google My Business
  • Website Development, Hosting, Security and Maintenance

As with the majority of our clients we continue working with Tigon today.

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