Tigon is a new Underwriting Agency, launched by industry experts with a wealth of experience. The name Tigon comes from the hybrid of a Tiger and Lion, and in this context represents the combinations of experience and innovation, strength and agility and is a strong driver for the brand.
At Casper Creative we wanted to use that name to generate a logo that would meet the following requirements:
- Simple and bold
- Professional and fitting within an insurance environment
- To bring out a message of ‘protection’ yet still nod to the Tigon name
- The logo also needed to work in black and white and at any size
Based on the above requirements we developed the below
We selected a bold typeface to emphasise the strength message of the brand and gave each letter sufficient space to breathe. The ident is a combination of a shield (representing protection), a lion’s mane and tiger colours to bring out the “tigon” name. This can be used in a number of ways throughout the branding of the business.
This was provided to the client as the icon alone, icon and word-mark and variations for white on dark backgrounds which we used in the website.
Building on the strength of the logo above the client wanted a similarly impactful homepage that would hit a potential agency partner or broker when they reach the page.
We found a striking photo and used the combination of white on black to really make the page stand out, this met the clients requirement of having something that was a stark contrast to other insurance and financial services websites
We also produced a range of print and digital assets for Tigon, including:
- Business Cards
- Corporate Identity
- Compliment slips
- Digital Assets
- Social Media Pages
- Google My Business
- Website Development, Hosting, Security and Maintenance
As with the majority of our clients we continue working with Tigon today.