Bringing your business idea to life – top tips without large funding

Bring your business idea to life

So you’ve got a business idea to progress and the entrepreneur in you says that it’s a winner but you don’t have big funding at your disposal? Don’t worry, there are plenty of ways to get your ambitions off the ground without big cash reserves. For example: 1. Harness the internet Many of today’s smallest […]

Use a creative agency focused on your business goals

Use a creative agency focussed on business goals

In partnering with an agency, you want to know that you are investing your resources wisely. You probably don’t have access to limitless funds to plough into your digital strategy. Most businesses don’t. This certainly isn’t a problem, but it does mean that every penny needs to be spent thoughtfully and carefully to deliver the […]

Do you have a new business idea?

Bring your business idea to life - Casper Creative

Now with rather more time on our hands, why not start thinking seriously about that great new business idea? With current events forcing us to reevaluate where we’re at, there’s never been a better time to turn ideas into reality. Whether you’ve been thinking about it for ages or had a sudden flash of inspiration, […]

Does your creative design agency understand your business?

Does your creative design agency understand your business? Casper Creative

Partnering with a creative design agency can help you to refine your brand identity and present your products and/or services in ways that will appeal to your target audience. This is particularly important at a time when consumers are bombarded with information from multiple companies every day. But what happens if your creative design agency […]

Does your brand represent your business?

Does your brand represent your business? Casper Creative

What if we said that your brand was more important than your business? Most people only usually recognise brands managed by large corporations. Think BMW and Coca-Cola. Business plans focused solely on the numbers, advertisements were primarily run in print form, and branding simply wasn’t a consideration for most companies. Today, however, businesses are operating […]

Common Pitfalls of Working with Web Designers

Common Pitfalls of Working with Web Designers

Working with a web design professional should be a seamless and rewarding process. Unfortunately, however, there are increasing numbers of designers engaging in poor design practices who are simply looking to make easy money from new or inexperienced business owners. Research is essential before making any important business decision and it is critical to think […]

The benefits of a bespoke website vs a template

The benefits of a bespoke website vs a template design

Website builders have made the process of designing a professional-looking website more accessible to many businesses. However, there are a number of benefits to investing in a bespoke website. Let’s take a look at some of the reasons as to why you might want to look at a bespoke website over a template design.   […]

Why is website user experience important?

Why website user experience is important

Website user experience is a critical part of the web design process. Unfortunately though, it isn’t something that tends to be talked about very much about until things go horribly wrong. Let’s look at what the term user experience really means; and why your website will benefit from giving it the time and attention it […]

Website Optimisation: Why is it Important?

What is Conversion Rate Optimisation?

You have probably been told countless times before that website optimisation is important. But why? Let’s take a closer look. We are all becoming increasingly reliant on search engines. We use them to locate everything from a new pair of jeans to restaurant recommendations and holiday destinations. Whatever your business has to offer, your ideal […]

What is conversion rate optimisation?

Digital Marketing and SEO by Casper Creative

Conversion rate optimisation (CRO) is something that all businesses should at least keep in mind. A significant number of company decision makers report that CRO is an essential element of their overall marketing strategy. Why? Well, let’s take a look. The Importance of engaging a web design company that prioritises conversion rate Imagine that your […]